Brilliantly framed, Nadina. This isn’t just CRM anymore—it’s consent architecture.
Your point about fragmented digital footprints struck a chord. As someone building AI-driven systems, I’m seeing firsthand how dangerous it is to assume stability in identity. A customer’s data today may contradict their intent tomorrow—especially as AI reshapes how we present and perceive ourselves online.
What excites me most is your mention of decentralized identity. That shift could mark the end of surveillance-style CRM and the beginning of something radically more ethical: relationship models based on voluntary, tokenized data exchange.
Here’s a wild thought: What if trust becomes the new KPI?
I like the way you think Anton. Interesting thought " what if trust became the new KPI" definitely am going to have a think about that one. Much to be explored. For more insights do check out my podcast on the same topic as well. https://open.substack.com/pub/techsipswithnadina/p/who-are-you-online-a-journey-into-3a3?utm_source=share&utm_medium=android&r=2dzpt3
Brilliantly framed, Nadina. This isn’t just CRM anymore—it’s consent architecture.
Your point about fragmented digital footprints struck a chord. As someone building AI-driven systems, I’m seeing firsthand how dangerous it is to assume stability in identity. A customer’s data today may contradict their intent tomorrow—especially as AI reshapes how we present and perceive ourselves online.
What excites me most is your mention of decentralized identity. That shift could mark the end of surveillance-style CRM and the beginning of something radically more ethical: relationship models based on voluntary, tokenized data exchange.
Here’s a wild thought: What if trust becomes the new KPI?
Keep the insights coming. Subscribed and sipping.
– Anton