Your Data, Your Relationships: Ownership in the Age of AI-CRM

Reclaiming relationships in a data-driven world.

"Tech empowers, but humanity defines. Let's build CRM that connects, not just collects."— Nadina D. Lisbon

Hello Sip Savants! 👋🏾

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The wait is over! 🎉 I'm so thrilled to announce that Season Two of our podcast AND our brand new Storefront are officially LIVE! Thank you to everyone who's been so patient. I'm beyond excited to finally share these projects with you.

🎧 Listen to Season Two here: Spotify, Apple or wherever you get your podcast

▶️ Watch Season Two here: On Youtube

🛍️ Shop here: Our New Storefront

Go dive in and let me know what you think! What are you loving most so far? 🎁🎙️

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The rise of AI in CRM presents incredible opportunities, but it also amplifies the critical question: Who owns and controls customer data? As we leverage AI for personalization and efficiency, it's essential to address the ethical implications of data ownership and empower both businesses and customers in this exchange. This week, we're exploring how to build AI-CRM strategies that respect data ownership and foster trust.

3 Tech Bites

• ⚖️ Data Ownership Models in CRM: Explore different models of data ownership within CRM systems (e.g., data as a shared asset, customer-owned data) and their impact on AI implementation. A framework for advancing data equity in a digital world | World Economic Forum

• 🔑 AI for Data Transparency: Discover how AI can be used to increase transparency in data collection and usage within CRM, giving customers more control over their information. How Websites and Apps Collect and Use Your Information | Consumer Advice

• 🛡️ Protecting Customer Data Rights: Learn how to design AI-CRM systems that uphold and empower customer data rights, aligning with regulations like GDPR and promoting ethical data practices. Personal Data - General Data Protection Regulation (GDPR)

5-Minute Strategy

• 🧠 Data Ownership Assessment

  • It's time for a quick check-in on how your CRM handles data ownership. Use these questions to assess your current practices and identify opportunities for improvement:

    1. Identify where customer data is stored and processed in your CRM.

    2. Review your current data ownership model (explicit or implicit).

    3. Ask:

       • Who has control over this data?

       • How is data ownership communicated to customers?

       • How can we increase customer control?

    4. Note one action to improve data ownership practices.

    5. Take 5 minutes to outline the steps for this action.

    

1 Big Idea

• 💡Reclaiming Control: Ethical AI and the Broader Question of Ownership

  • The challenges we face in CRM regarding data ownership are a microcosm of a much larger issue in today's digital world. As AI becomes more pervasive, the question of who owns and controls data becomes increasingly critical across all sectors.

    My podcast episode,

    delves into these complexities of data ownership in the digital age, exploring how we can reclaim control and build a more equitable data economy.

    Whether we're talking about customer data in CRM or personal information online, we must move beyond simply collecting and processing data. We need to prioritize ethical frameworks that empower individuals and organizations alike.

    This involves exploring alternative data ownership models, leveraging technology for increased transparency, and designing systems that prioritize ethical data practices.

P.S. If you found these AI insights valuable, a contribution to the Brew Pot helps keep the future of work brewing.

P.P.S. Know someone else who could benefit from a sip of CRM wisdom? Share this newsletter and help them brew up stronger customer relationships!

Sip smarter, every Tuesday. (Refills are always free!)

Cheers,

Nadina

Host of TechSips with Nadina | Chief Strategy Architect ☕️🍵